0→1 mobile app · Social live commerce
Live Shopping HELLO App
Board-backed initiative. 2.3× return likelihood. 100M+ viewers reached.
Work
A sample of my work.
Core journey · Search
Improving Search with AI
Redesigned search for 1M+ customers. +4% CTR. +8% customer satisfaction. −42% maintenance time.
Design + Engineering
Establishing a Design System
Standards across multiple product teams. ~15% faster delivery.
Core Journey · Search (app)
"Shake it!", awarded feature
From live TV to checkout in one gesture. +25% conversion.
Core journey · Checkout
Guest Checkout
Removing the login requirement from checkout. +6.6% conversion uplift.
Core journey · Product Page
AI Copywriting Tool
User Research validated AI copy matches human quality. Saved ~€100k/year.