Product Design Leader with 10+ years in digital products and 5+ years leading design at head-of-discipline scope in a large-scale e-commerce business, combining hands-on design with leadership and strategy.

My work focuses on scaling design teams, improving how designers make decisions, and measuring the outcomes of design work, especially in revenue-critical journeys.

I establish design systems, standards, and collaboration models that improve consistency and delivery reliability at scale.

Experienced navigating organisational ambiguity, influencing senior stakeholders, and making the impact of design visible across the organisation.

Actively exploring how emerging AI capabilities are reshaping digital product development and leadership.